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SPOTLIGHT NO. 412 · SINGAPORE · THU 6 AUG 2026 · 15:30 +00:00 Sign in Subscribe
Living

KAROL G and Reebok reunite for vibrant sneaker collection

The reggaeton star reunites with Reebok Classics for a new sneaker collection rooted in her Colombian identity.

KAROL G and Reebok reunite for vibrant sneaker collection
Photo:KAROL G and Reebok Reunite for a Vibrant Sneaker Campaign | hypebae.com PHOTOGRAPH

KAROL G has partnered with Reebok Classics to launch a new sneaker campaign, marking a return to collaboration with the sportswear brand. The collection draws on the artist's Colombian roots and reflects her influence in both music and fashion.

The campaign brings together two cultural touchstones: Reebok's heritage sneaker line and KAROL G's position as one of Latin music's most visible style ambassadors. The partnership arrives as both the brand and the artist continue to expand their reach in lifestyle and design spaces.

While specific collection details remain limited in current reporting, the collaboration underscores a broader trend of musicians deepening ties with established sportswear labels. For KAROL G, it extends a pattern of high-profile partnerships that complement her music career and global presence.

The timing reflects Reebok's ongoing push to refresh its Classics line through celebrity partnerships. Similar collaborations have become a staple strategy for legacy sportswear brands seeking to reconnect with younger, digitally native audiences.

REEBOK Classics and KAROL G have not yet announced specific launch dates, pricing, or distribution details. Fans interested in the collection are advised to monitor official Reebok and KAROL G social channels for further announcements.

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