Justin Kendall: The Berlin-Based Writer Shaping Luxury and Lifestyle Coverage
Justin Kendall is a Berlin-based branded editor at Highsnobiety whose work spans fashion, design, and culture. Previously at INDIE Magazine, he has contributed to Dazed, Financial Times, and other publications.
Justin Kendall works as a branded editor at Highsnobiety, the Berlin-based luxury lifestyle publication. His byline spans fashion, design, culture, and sports coverage, anchoring the outlet's editorial voice on emerging trends and lifestyle narratives across Europe.
Kendall's journalism background includes a tenure as assistant editor at INDIE Magazine, with contributions published in Dazed, Financial Times, Kaltblut, Shado, and Exberliner—a portfolio reflecting his foothold in both fashion criticism and cultural reporting. His beat at Highsnobiety emphasizes access: he has reported from Milan Design Week, covered hospitality experiences at luxury hotel partnerships, and documented design conversations ranging from furniture innovation to eyewear revivals.
Recent assignments reveal the scope of his editorial remit. Kendall has profiled designer Andrés Reisinger at W Florence, documented chef Gizzi Erskine's dining experience at W Rome, and covered the Bvlgari subterranean party during Milan Design Week. He has also reported on the resurgence of 1990s Oakley frames, Timberland's Berlin-based campaigns, and HEAD Tennis's community-building initiatives—pieces that signal Highsnobiety's emphasis on the intersection of commerce, culture, and craft.
As a branded editor, Kendall navigates the dual mandate of content production and commercial partnership. His work sits at the intersection of editorial integrity and sponsored content, a growing reality in luxury media where advertising and journalism increasingly overlap. The volume of his output—dozens of pieces published across multiple categories in recent months—underscores the pace and scale expected from contemporary lifestyle editors managing editorial calendars alongside branded campaigns.
Kendall's geographic position in Berlin places him within Europe's fashion and design ecosystem, positioning Highsnobiety's coverage of runway moments, gallery openings, and cultural events with firsthand reporting rather than wire copy. This locational advantage has become increasingly valuable as publications compete for authority in niche cultural commentary.
